Event: Creating Sustainable Value—The Power of Green Marketing

On 22.05.2025, an event titled “Creating Sustainable Value: The Power of Green Marketing” was held under the moderation of Assist.Prof.Dr Gülmira Kerim, with Assist.Prof.Dr Şule Darıcan as the speaker. The event discussed green marketing, sustainability-oriented strategies, environmental responsibility, and processes of creating sustainable value for brands through academic and applied examples. The event was followed with strong interest and concluded with productive discussions.