Leaving a Mark on Brand Communication Through Art: Sarının İzi

Sanat ve iletişim ilişkisi ile ilgili kıymetli bilgileri sektörün önde gelen isimleri tarafından aktarıldığı etkinliğe İAÜ PR Atölye ekibi de katılım sağladı. Söyleşinin tamamını buraya tıklayarak youtube kanalımızdan ulaşılabiliyor.

In its 60th anniversary, Türk Ytong transforms its iconic yellow packaging—widely recognized and loved—into works of art through the designs of talented young artists, creating a unique artistic experience. Starting in Istanbul and expanding to cities across Turkey, Sarının İzi is set to become the country’s largest open-air exhibition.

As part of the project, which also includes various talks and workshops, a talk titled “Leaving a Mark on Brand Communication Through Art” was held. Moderated by Serhat Özkütükcü, a long-serving lecturer in our department, the talk featured Assoc. Prof. Dr. Deniz Akbulut, Serap Şahin Durak, and Bülent Fidan as speakers.

Members of the IAU PR Atelier team also attended the event, where leading industry figures shared valuable insights on the relationship between art and communication. The full recording of the talk is available on our YouTube channel.