Assist. Prof. Dr. Metin Enes Dönmez: Transmedia Storytelling in Consumer–Brand Interaction Book

The book titled “Transmedia Storytelling in Consumer–Brand Interaction,” written by Assist. Prof. Dr. Metin Enes Dönmez from the Department of Public Relations and Publicity , has been published by Kriter Publishing. Contributing to the literature on transmedia storytelling, the book examines how digital game brands attract consumer attention through transmedia storytelling practices.