{"id":1090,"date":"2024-03-13T10:14:00","date_gmt":"2024-03-13T07:14:00","guid":{"rendered":"https:\/\/iaulife.aydin.edu.tr\/en\/en\/events\/general\/"},"modified":"2026-01-23T10:15:40","modified_gmt":"2026-01-23T07:15:40","slug":"marka-stratejilerinin-temelleri","status":"publish","type":"gundem_ev","link":"https:\/\/iaulife.aydin.edu.tr\/en\/etkinlikler\/iletisim-fakultesi\/reklamcilik\/marka-stratejilerinin-temelleri\/","title":{"rendered":"Fundamentals of Brand Strategy"},"content":{"rendered":"\n<p>In this talk, Strategy Works Chief Strategist \u0130smail Seval addressed the fundamentals of brand strategy, focusing on brand essence, target audience, corporate value, and long-term brand building through practical examples.<\/p>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-02da84e\" data-block-id=\"02da84e\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-02da84e-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-98ab105\" data-v=\"4\" data-block-id=\"98ab105\"><style>@media screen and (min-width:690px){.stk-98ab105 {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-98ab105-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-98ab105-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1ce78aa\" data-v=\"4\" data-block-id=\"1ce78aa\"><style>@media screen and (min-width:690px){.stk-1ce78aa {flex:var(--stk-flex-grow, 1) 1 50% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1ce78aa-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1ce78aa-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/iaulife.aydin.edu.tr\/en\/en\/wp-content\/uploads\/2026\/01\/2-1024x1024.jpg\" alt=\"\" class=\"wp-image-1070\" srcset=\"https:\/\/iaulife.aydin.edu.tr\/en\/wp-content\/uploads\/2026\/01\/2-1024x1024.jpg 1024w, https:\/\/iaulife.aydin.edu.tr\/en\/wp-content\/uploads\/2026\/01\/2-300x300.jpg 300w, https:\/\/iaulife.aydin.edu.tr\/en\/wp-content\/uploads\/2026\/01\/2-150x150.jpg 150w, https:\/\/iaulife.aydin.edu.tr\/en\/wp-content\/uploads\/2026\/01\/2-768x768.jpg 768w, https:\/\/iaulife.aydin.edu.tr\/en\/wp-content\/uploads\/2026\/01\/2-1536x1536.jpg 1536w, https:\/\/iaulife.aydin.edu.tr\/en\/wp-content\/uploads\/2026\/01\/2-2048x2048.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d3a6211\" data-v=\"4\" data-block-id=\"d3a6211\"><style>@media screen and (min-width:690px){.stk-d3a6211 {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d3a6211-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d3a6211-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this talk, Strategy Works Chief Strategist \u0130smail Seval addressed the fundamentals of brand strategy, focusing on brand essence, target audience, corporate value, and long-term brand building through practical examples.<\/p>\n","protected":false},"author":1,"featured_media":1070,"template":"","gundem_ev_cat":[64,58],"class_list":["post-1090","gundem_ev","type-gundem_ev","status-publish","has-post-thumbnail","hentry","gundem_ev_cat-reklamcilik","gundem_ev_cat-iletisim-fakultesi"],"blocksy_meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/gundem_ev\/1090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/gundem_ev"}],"about":[{"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/types\/gundem_ev"}],"author":[{"embeddable":true,"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/gundem_ev\/1090\/revisions"}],"predecessor-version":[{"id":1091,"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/gundem_ev\/1090\/revisions\/1091"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/media\/1070"}],"wp:attachment":[{"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/media?parent=1090"}],"wp:term":[{"taxonomy":"gundem_ev_cat","embeddable":true,"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/gundem_ev_cat?post=1090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}