{"id":1095,"date":"2025-02-23T10:23:00","date_gmt":"2025-02-23T07:23:00","guid":{"rendered":"https:\/\/iaulife.aydin.edu.tr\/en\/en\/events\/general\/"},"modified":"2026-01-23T10:26:12","modified_gmt":"2026-01-23T07:26:12","slug":"reklam-yazarliginda-yaratici-surecler","status":"publish","type":"gundem_ev","link":"https:\/\/iaulife.aydin.edu.tr\/en\/etkinlikler\/iletisim-fakultesi\/reklamcilik\/reklam-yazarliginda-yaratici-surecler\/","title":{"rendered":"Creative Processes in Advertising Copywriting"},"content":{"rendered":"\n<p><em>In this in-class session featuring Prof. Dr. Aybike Sertta\u015f, creative processes in advertising copywriting were discussed. Students explored scriptwriting, language selection, and adapting creative texts for different media platforms.<\/em><\/p>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-72d7628\" data-block-id=\"72d7628\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-72d7628-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-6f98a0f\" data-v=\"4\" data-block-id=\"6f98a0f\"><style>@media screen and (min-width:690px){.stk-6f98a0f {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6f98a0f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-6f98a0f-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c1e89ab\" data-v=\"4\" data-block-id=\"c1e89ab\"><style>@media screen and (min-width:690px){.stk-c1e89ab {flex:var(--stk-flex-grow, 1) 1 50% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c1e89ab-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c1e89ab-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/iaulife.aydin.edu.tr\/en\/en\/wp-content\/uploads\/2026\/01\/Reklam-Yazarliginda-Yaratici-Surecler1-819x1024.jpg\" alt=\"\" class=\"wp-image-1107\" srcset=\"https:\/\/iaulife.aydin.edu.tr\/en\/wp-content\/uploads\/2026\/01\/Reklam-Yazarliginda-Yaratici-Surecler1-819x1024.jpg 819w, https:\/\/iaulife.aydin.edu.tr\/en\/wp-content\/uploads\/2026\/01\/Reklam-Yazarliginda-Yaratici-Surecler1-240x300.jpg 240w, https:\/\/iaulife.aydin.edu.tr\/en\/wp-content\/uploads\/2026\/01\/Reklam-Yazarliginda-Yaratici-Surecler1-768x960.jpg 768w, https:\/\/iaulife.aydin.edu.tr\/en\/wp-content\/uploads\/2026\/01\/Reklam-Yazarliginda-Yaratici-Surecler1.jpg 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-45e9af5\" data-v=\"4\" data-block-id=\"45e9af5\"><style>@media screen and (min-width:690px){.stk-45e9af5 {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-45e9af5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-45e9af5-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this in-class session featuring Prof. Dr. Aybike Sertta\u015f, creative processes in advertising copywriting were discussed. Students explored scriptwriting, language selection, and adapting creative texts for different media platforms.<\/p>\n","protected":false},"author":1,"featured_media":1107,"template":"","gundem_ev_cat":[64,58],"class_list":["post-1095","gundem_ev","type-gundem_ev","status-publish","has-post-thumbnail","hentry","gundem_ev_cat-reklamcilik","gundem_ev_cat-iletisim-fakultesi"],"blocksy_meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/gundem_ev\/1095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/gundem_ev"}],"about":[{"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/types\/gundem_ev"}],"author":[{"embeddable":true,"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/gundem_ev\/1095\/revisions"}],"predecessor-version":[{"id":1108,"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/gundem_ev\/1095\/revisions\/1108"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/media\/1107"}],"wp:attachment":[{"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/media?parent=1095"}],"wp:term":[{"taxonomy":"gundem_ev_cat","embeddable":true,"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/gundem_ev_cat?post=1095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}