{"id":1117,"date":"2025-04-29T11:02:00","date_gmt":"2025-04-29T08:02:00","guid":{"rendered":"https:\/\/iaulife.aydin.edu.tr\/en\/en\/events\/general\/"},"modified":"2026-01-23T11:03:13","modified_gmt":"2026-01-23T08:03:13","slug":"programatik-reklamcilik","status":"publish","type":"gundem_ev","link":"https:\/\/iaulife.aydin.edu.tr\/en\/etkinlikler\/iletisim-fakultesi\/reklamcilik\/programatik-reklamcilik\/","title":{"rendered":"Programmatic Advertising"},"content":{"rendered":"\n<p><em>Led by Emir Bilal \u00d6zkan, the session examined data-driven media planning and the fundamentals of programmatic advertising. Students learned about targeting, automation, and campaign optimization through practical industry examples.<\/em><\/p>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-baaa7ea\" data-block-id=\"baaa7ea\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-baaa7ea-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-57d760b\" data-v=\"4\" data-block-id=\"57d760b\"><style>@media screen and (min-width:690px){.stk-57d760b {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-57d760b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-57d760b-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a54da53\" data-v=\"4\" data-block-id=\"a54da53\"><style>@media screen and (min-width:690px){.stk-a54da53 {flex:var(--stk-flex-grow, 1) 1 50% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a54da53-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a54da53-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/iaulife.aydin.edu.tr\/en\/en\/wp-content\/uploads\/2026\/01\/Programatik-Reklamcilik-819x1024.jpg\" alt=\"\" class=\"wp-image-1118\" srcset=\"https:\/\/iaulife.aydin.edu.tr\/en\/wp-content\/uploads\/2026\/01\/Programatik-Reklamcilik-819x1024.jpg 819w, https:\/\/iaulife.aydin.edu.tr\/en\/wp-content\/uploads\/2026\/01\/Programatik-Reklamcilik-240x300.jpg 240w, https:\/\/iaulife.aydin.edu.tr\/en\/wp-content\/uploads\/2026\/01\/Programatik-Reklamcilik-768x960.jpg 768w, https:\/\/iaulife.aydin.edu.tr\/en\/wp-content\/uploads\/2026\/01\/Programatik-Reklamcilik.jpg 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8871f2c\" data-v=\"4\" data-block-id=\"8871f2c\"><style>@media screen and (min-width:690px){.stk-8871f2c {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8871f2c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8871f2c-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Led by Emir Bilal \u00d6zkan, the session examined data-driven media planning and the fundamentals of programmatic advertising. Students learned about targeting, automation, and campaign optimization through practical industry examples.<\/p>\n","protected":false},"author":1,"featured_media":1118,"template":"","gundem_ev_cat":[64,58],"class_list":["post-1117","gundem_ev","type-gundem_ev","status-publish","has-post-thumbnail","hentry","gundem_ev_cat-reklamcilik","gundem_ev_cat-iletisim-fakultesi"],"blocksy_meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/gundem_ev\/1117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/gundem_ev"}],"about":[{"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/types\/gundem_ev"}],"author":[{"embeddable":true,"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/gundem_ev\/1117\/revisions"}],"predecessor-version":[{"id":1119,"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/gundem_ev\/1117\/revisions\/1119"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/media\/1118"}],"wp:attachment":[{"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/media?parent=1117"}],"wp:term":[{"taxonomy":"gundem_ev_cat","embeddable":true,"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/gundem_ev_cat?post=1117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}