{"id":1122,"date":"2025-04-10T11:07:00","date_gmt":"2025-04-10T08:07:00","guid":{"rendered":"https:\/\/iaulife.aydin.edu.tr\/en\/en\/events\/general\/"},"modified":"2026-01-23T11:08:49","modified_gmt":"2026-01-23T08:08:49","slug":"etkilesimli-icerik-ve-rehberli-satis","status":"publish","type":"gundem_ev","link":"https:\/\/iaulife.aydin.edu.tr\/en\/etkinlikler\/iletisim-fakultesi\/reklamcilik\/etkilesimli-icerik-ve-rehberli-satis\/","title":{"rendered":"Interactive Content and Guided Selling"},"content":{"rendered":"\n<p><em>Featuring Poltio Founder &amp; CEO Ahmet Tosun, the session focused on interactive content formats and guided selling strategies. Participants explored how personalized digital experiences enhance brand communication and customer engagement.<\/em><\/p>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-fc70477\" data-block-id=\"fc70477\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-fc70477-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a0bd16f\" data-v=\"4\" data-block-id=\"a0bd16f\"><style>@media screen and (min-width:690px){.stk-a0bd16f {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a0bd16f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a0bd16f-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-6d6763c\" data-v=\"4\" data-block-id=\"6d6763c\"><style>@media screen and (min-width:690px){.stk-6d6763c {flex:var(--stk-flex-grow, 1) 1 50% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6d6763c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-6d6763c-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"1024\" src=\"https:\/\/iaulife.aydin.edu.tr\/en\/en\/wp-content\/uploads\/2026\/01\/9-820x1024.jpg\" alt=\"\" class=\"wp-image-1103\" srcset=\"https:\/\/iaulife.aydin.edu.tr\/en\/wp-content\/uploads\/2026\/01\/9-820x1024.jpg 820w, https:\/\/iaulife.aydin.edu.tr\/en\/wp-content\/uploads\/2026\/01\/9-240x300.jpg 240w, https:\/\/iaulife.aydin.edu.tr\/en\/wp-content\/uploads\/2026\/01\/9-768x960.jpg 768w, https:\/\/iaulife.aydin.edu.tr\/en\/wp-content\/uploads\/2026\/01\/9-1229x1536.jpg 1229w, https:\/\/iaulife.aydin.edu.tr\/en\/wp-content\/uploads\/2026\/01\/9-1639x2048.jpg 1639w, https:\/\/iaulife.aydin.edu.tr\/en\/wp-content\/uploads\/2026\/01\/9.jpg 1688w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-eb550bc\" data-v=\"4\" data-block-id=\"eb550bc\"><style>@media screen and (min-width:690px){.stk-eb550bc {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-eb550bc-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-eb550bc-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Featuring Poltio Founder &amp; CEO Ahmet Tosun, the session focused on interactive content formats and guided selling strategies. Participants explored how personalized digital experiences enhance brand communication and customer engagement.<\/p>\n","protected":false},"author":1,"featured_media":1103,"template":"","gundem_ev_cat":[64,58],"class_list":["post-1122","gundem_ev","type-gundem_ev","status-publish","has-post-thumbnail","hentry","gundem_ev_cat-reklamcilik","gundem_ev_cat-iletisim-fakultesi"],"blocksy_meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/gundem_ev\/1122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/gundem_ev"}],"about":[{"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/types\/gundem_ev"}],"author":[{"embeddable":true,"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/gundem_ev\/1122\/revisions"}],"predecessor-version":[{"id":1123,"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/gundem_ev\/1122\/revisions\/1123"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/media\/1103"}],"wp:attachment":[{"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/media?parent=1122"}],"wp:term":[{"taxonomy":"gundem_ev_cat","embeddable":true,"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/gundem_ev_cat?post=1122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}