{"id":2258,"date":"2025-09-22T19:27:00","date_gmt":"2025-09-22T16:27:00","guid":{"rendered":"https:\/\/iaulife.aydin.edu.tr\/en\/en\/news-announcements\/general\/"},"modified":"2026-02-02T19:28:17","modified_gmt":"2026-02-02T16:28:17","slug":"akademik-yayin-markalarin-influencer-iletisimi-stratejileri-halkla-iliskiler-uzmanlarinin-perspektifinden-nitel-bir-arastirma-dr-ogr-uyesi-birgul-ustu","status":"publish","type":"gundem_hd","link":"https:\/\/iaulife.aydin.edu.tr\/en\/haberler-duyurular\/iletisim-fakultesi\/halkla-iliskiler-ve-tanitim\/akademik-yayin-markalarin-influencer-iletisimi-stratejileri-halkla-iliskiler-uzmanlarinin-perspektifinden-nitel-bir-arastirma-dr-ogr-uyesi-birgul-ustu\/","title":{"rendered":"Academic Publication: \u201cBrands\u2019 Influencer Communication Strategies: A Qualitative Study from the Perspective of Public Relations Professionals\u201d \u2013 Assist. Prof. Dr. Birg\u00fcl \u00dcst\u00fcnba\u015f Erdo\u011fan"},"content":{"rendered":"\n<p><em>The article titled \u201cBrands\u2019 Influencer Communication Strategies: A Qualitative Study from the Perspective of Public Relations Professionals\u201d by our Vice Head of Department, Assist. Prof. Dr. Birg\u00fcl \u00dcst\u00fcnba\u015f Erdo\u011fan, has been published in the Journal of Communication Theory and Research.<\/em><\/p>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-951b39f\" data-block-id=\"951b39f\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-951b39f-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-223b619\" data-v=\"4\" data-block-id=\"223b619\"><style>@media screen and (min-width:690px){.stk-223b619 {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-223b619-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-223b619-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4e65cd4\" data-v=\"4\" data-block-id=\"4e65cd4\"><style>@media screen and (min-width:690px){.stk-4e65cd4 {flex:var(--stk-flex-grow, 1) 1 50% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4e65cd4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4e65cd4-inner-blocks\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"437\" height=\"412\" src=\"https:\/\/iaulife.aydin.edu.tr\/en\/en\/wp-content\/uploads\/2026\/02\/hit-2.png\" alt=\"\" class=\"wp-image-2207\" style=\"width:621px;height:auto\" srcset=\"https:\/\/iaulife.aydin.edu.tr\/en\/wp-content\/uploads\/2026\/02\/hit-2.png 437w, https:\/\/iaulife.aydin.edu.tr\/en\/wp-content\/uploads\/2026\/02\/hit-2-300x283.png 300w\" sizes=\"auto, (max-width: 437px) 100vw, 437px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-49d6963\" data-v=\"4\" data-block-id=\"49d6963\"><style>@media screen and (min-width:690px){.stk-49d6963 {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-49d6963-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-49d6963-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The article titled \u201cBrands\u2019 Influencer Communication Strategies: A Qualitative Study from the Perspective of Public Relations Professionals\u201d by our Vice Head of Department, Assist. Prof. Dr. Birg\u00fcl \u00dcst\u00fcnba\u015f Erdo\u011fan, has been published in the Journal of Communication Theory and Research.<\/p>\n","protected":false},"author":1,"featured_media":2207,"template":"","gundem_hd_cat":[150,154],"class_list":["post-2258","gundem_hd","type-gundem_hd","status-publish","has-post-thumbnail","hentry","gundem_hd_cat-iletisim-fakultesi","gundem_hd_cat-halkla-iliskiler-ve-tanitim"],"blocksy_meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/gundem_hd\/2258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/gundem_hd"}],"about":[{"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/types\/gundem_hd"}],"author":[{"embeddable":true,"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/gundem_hd\/2258\/revisions"}],"predecessor-version":[{"id":2259,"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/gundem_hd\/2258\/revisions\/2259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/media\/2207"}],"wp:attachment":[{"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/media?parent=2258"}],"wp:term":[{"taxonomy":"gundem_hd_cat","embeddable":true,"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/gundem_hd_cat?post=2258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}