{"id":2276,"date":"2024-10-23T10:28:00","date_gmt":"2024-10-23T07:28:00","guid":{"rendered":"https:\/\/iaulife.aydin.edu.tr\/en\/en\/news-announcements\/general\/"},"modified":"2026-02-03T10:30:16","modified_gmt":"2026-02-03T07:30:16","slug":"prof-dr-alaeddin-asna-sempozyumu-halkla-iliskiler-ve-tanitim-bolumu-ogretim-uyeleri-bildiri-sunumlari-2","status":"publish","type":"gundem_hd","link":"https:\/\/iaulife.aydin.edu.tr\/en\/haberler-duyurular\/iletisim-fakultesi\/halkla-iliskiler-ve-tanitim\/prof-dr-alaeddin-asna-sempozyumu-halkla-iliskiler-ve-tanitim-bolumu-ogretim-uyeleri-bildiri-sunumlari-2\/","title":{"rendered":"Assist. Prof. Dr. Metin Enes D\u00f6nmez: Transmedia Storytelling in Consumer\u2013Brand Interaction Book"},"content":{"rendered":"\n<p><em>The book titled \u201cTransmedia Storytelling in Consumer\u2013Brand Interaction,\u201d written by Assist. Prof. Dr. Metin Enes D\u00f6nmez from the Department of Public Relations and Publicity , has been published by Kriter Publishing. Contributing to the literature on transmedia storytelling, the book examines how digital game brands attract consumer attention through transmedia storytelling practices.<\/em><\/p>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-4232375\" data-block-id=\"4232375\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-4232375-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ee40106\" data-v=\"4\" data-block-id=\"ee40106\"><style>@media screen and (min-width:690px){.stk-ee40106 {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ee40106-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ee40106-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3a67634\" data-v=\"4\" data-block-id=\"3a67634\"><style>@media screen and (min-width:690px){.stk-3a67634 {flex:var(--stk-flex-grow, 1) 1 50% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3a67634-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3a67634-inner-blocks\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"491\" height=\"762\" src=\"https:\/\/iaulife.aydin.edu.tr\/en\/en\/wp-content\/uploads\/2026\/02\/hit-11.png\" alt=\"\" class=\"wp-image-2218\" srcset=\"https:\/\/iaulife.aydin.edu.tr\/en\/wp-content\/uploads\/2026\/02\/hit-11.png 491w, https:\/\/iaulife.aydin.edu.tr\/en\/wp-content\/uploads\/2026\/02\/hit-11-193x300.png 193w\" sizes=\"auto, (max-width: 491px) 100vw, 491px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-981c112\" data-v=\"4\" data-block-id=\"981c112\"><style>@media screen and (min-width:690px){.stk-981c112 {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-981c112-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-981c112-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The book titled \u201cTransmedia Storytelling in Consumer\u2013Brand Interaction,\u201d written by Assist. Prof. Dr. Metin Enes D\u00f6nmez from the Department of Public Relations and Publicity , has been published by Kriter Publishing. Contributing to the literature on transmedia storytelling, the book examines how digital game brands attract consumer attention through transmedia storytelling practices.<\/p>\n","protected":false},"author":1,"featured_media":2218,"template":"","gundem_hd_cat":[150,154],"class_list":["post-2276","gundem_hd","type-gundem_hd","status-publish","has-post-thumbnail","hentry","gundem_hd_cat-iletisim-fakultesi","gundem_hd_cat-halkla-iliskiler-ve-tanitim"],"blocksy_meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/gundem_hd\/2276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/gundem_hd"}],"about":[{"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/types\/gundem_hd"}],"author":[{"embeddable":true,"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/gundem_hd\/2276\/revisions"}],"predecessor-version":[{"id":2277,"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/gundem_hd\/2276\/revisions\/2277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/media\/2218"}],"wp:attachment":[{"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/media?parent=2276"}],"wp:term":[{"taxonomy":"gundem_hd_cat","embeddable":true,"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/gundem_hd_cat?post=2276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}