{"id":6215,"date":"2024-10-23T13:23:00","date_gmt":"2024-10-23T10:23:00","guid":{"rendered":"https:\/\/iaulife.aydin.edu.tr\/en\/haberler-duyurular\/general\/"},"modified":"2026-02-27T13:26:02","modified_gmt":"2026-02-27T10:26:02","slug":"tuketici-marka-etkilesiminde-transmedya-hikaye-anlaticiligi-kitabi","status":"publish","type":"gundem_hd","link":"https:\/\/iaulife.aydin.edu.tr\/en\/haberler-duyurular\/iletisim-fakultesi\/tuketici-marka-etkilesiminde-transmedya-hikaye-anlaticiligi-kitabi\/","title":{"rendered":"Book: Transmedia Storytelling in Consumer-Brand Interaction"},"content":{"rendered":"\n<p>The book titled \u201cTransmedia Storytelling in Consumer-Brand Interaction\u201d, authored by Asst. Prof. Dr. Metin Enes D\u00f6nmez of the Department of Public Relations and Publicity, which will contribute to the literature in the field of transmedia storytelling, has been released by Kriter Publishing House. We congratulate our professor.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"938\" src=\"https:\/\/iaulife.aydin.edu.tr\/en\/wp-content\/uploads\/2026\/02\/image-92.png\" alt=\"\" class=\"wp-image-6216\" srcset=\"https:\/\/iaulife.aydin.edu.tr\/en\/wp-content\/uploads\/2026\/02\/image-92.png 796w, https:\/\/iaulife.aydin.edu.tr\/en\/wp-content\/uploads\/2026\/02\/image-92-255x300.png 255w, https:\/\/iaulife.aydin.edu.tr\/en\/wp-content\/uploads\/2026\/02\/image-92-768x905.png 768w\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The book titled \u201cTransmedia Storytelling in Consumer-Brand Interaction\u201d, authored by Asst. Prof. Dr. Metin Enes D\u00f6nmez of the Department of Public Relations and Publicity, which will contribute to the literature in the field of transmedia storytelling, has been released by Kriter Publishing House. We congratulate our professor.<\/p>\n","protected":false},"author":15,"featured_media":6217,"template":"","gundem_hd_cat":[150],"class_list":["post-6215","gundem_hd","type-gundem_hd","status-publish","has-post-thumbnail","hentry","gundem_hd_cat-iletisim-fakultesi"],"blocksy_meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/gundem_hd\/6215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/gundem_hd"}],"about":[{"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/types\/gundem_hd"}],"author":[{"embeddable":true,"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/users\/15"}],"version-history":[{"count":1,"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/gundem_hd\/6215\/revisions"}],"predecessor-version":[{"id":6218,"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/gundem_hd\/6215\/revisions\/6218"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/media\/6217"}],"wp:attachment":[{"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/media?parent=6215"}],"wp:term":[{"taxonomy":"gundem_hd_cat","embeddable":true,"href":"https:\/\/iaulife.aydin.edu.tr\/en\/wp-json\/wp\/v2\/gundem_hd_cat?post=6215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}