New Media and Revenue Models: Financial Transformation in Digital Advertising and Journalism

Within the scope of the Journalism Talks series, the “New Media, New Opportunities: Generating Revenue in Journalism with Digital Advertising” event was held under the moderation of Assoc. Prof. Ayşegül Akaydın Aydın. In the session held with the participation of Dr. Cenap Coşkun, digital advertising strategies and new revenue models in modern journalism were discussed, providing students with a vision regarding sectoral changes.