AI Use in Social Media Advertising

Guest speaker Ece Su Ağdaş discussed AI-supported social media advertising processes. Students explored how AI tools are used for content optimization and audience analysis to improve campaign efficiency.

Guest speaker Ece Su Ağdaş discussed AI-supported social media advertising processes. Students explored how AI tools are used for content optimization and audience analysis to improve campaign efficiency.

Dr. Birgül Üstünbaş Erdoğan, a faculty member of the Department of Public Relations and Publicity, conducted a training titled “Intercultural Communication” for the students of the Imagination Center. In the training, the basic elements of culture, the globalization of culture,…

In this certified training led by Melis Eryiğit Samir, students explored AI-driven applications in advertising. Topics included AI-based targeting, content creation tools, and data analysis methods used in contemporary campaign processes.

Assoc. Prof. Dr. Hale Torun, a faculty member of the Department of Radio, Television, and Cinema, conducted a training session titled “Narrative Aesthetics and Cinema” on Wednesday, April 12 at 11:00 AM, as part of the Imagination Academy (Hayal Gücü…

The second of the Table Talks meetings of the IAU Faculty of Communication was held on Friday, April 11, 2025, in the R Block Meeting Hall with the presentation titled “The Rings of Power Series in the Context of Digital…

As part of the THP Meets event series, an event entitled “On Artificial Intelligence” was held on Thursday, 10 April, at 14:00, in Classroom T Block 304, moderated by N. Beril Ekşioğlu Sarılar, Assoc. Prof. Dr., with Özlem Ekşioğlu Kumuk, **Information Technologies and R&D Director at Koçfinans, as the…

Featuring Poltio Founder & CEO Ahmet Tosun, the session focused on interactive content formats and guided selling strategies. Participants explored how personalized digital experiences enhance brand communication and customer engagement.

The first of the programs to be held between March 22 – June 7, 2025, in accordance with the education protocol we signed with the Imagination Center, began with the Media Literacy lecture by Assoc. Prof. Dr. Serdar Kuzey Yıldız.…

Within the scope of #NewMediaMeetings, we organized an event titled “Mobile Games in New Media” with the participation of Ziya Aydın, co-founder of Flickle Games. Moderated by Research Assistant Muhammed Yahya Bilir and second-year New Media student Rümeysa Kuzu, the…

As the Department of Radio, Television, and Cinema, we hosted academician and director Buğra Mert Alkayalar. In his seminar titled “Artificial Intelligence and Cinema,” he shared his insights and experiences regarding the impact of technological developments on the cinema sector,…