As part of the “Talks on Advertising” series organized by the Istanbul Aydın University Advertising Workshop, the event titled “Prompt Dynamics: The Era of Artificial Intelligence in Financial Communication” was held. The event was moderated by Lect. Melis Samir from…
On Thursday, 4 December, the event titled “The Attention Battle in the Age of Noise,” moderated by Lect. Cem Arıdağ, featured Aykut İbrişim, Co-Founder of Poddict and Kodluyoruz. The session addressed attention economy dynamics and content strategies in the digital…
The third workshop conducted by Asst. Prof. Dr. İlkay Burak Taşkıran was held with the participation of Asst. Prof. Dr. Cem Gülcan and Res. Asst. Ayşenur Çelimli. At the end of the session, second-year student Emine Yağmur Akçiçek was appointed…
On Monday, 1 December, an event moderated by Assoc. Prof. Dr. Gonca Yıldırım Öge brought together students with Yılmaz Erman Anıt, Co-Founder and Creative Director of DifferentGuys. The session focused on advertising production processes and the current and future role…
Asst. Prof. Dr. Semih Ellialtı from the Department of Advertising conducted the Basic Editing Workshop for the IAU Advertising Workshop YouTube team in two sessions held on 4 and 24 November. Through hands-on practices, students enhanced their editing skills effectively.
On Wednesday, 22 October, a Copywriting Workshop led by Asst. Prof. Dr. Cem Gülcan and a Social Media Content Creation Workshop conducted by Asst. Prof. Dr. İlkay Burak Taşkıran were held at the Advertising Workshop. Participants actively engaged in creative…
The second session of the Copywriting Workshop organized by Asst. Prof. Dr. Cem Gülcan from the Department of Advertising was held on Wednesday, 5 November. The workshop series is planned to continue throughout the academic term.
Guest speaker Ece Sena Ursavaş from Believe TR/Netd MCN discussed digital media management and content production processes. Students gained industry insights into YouTube channel growth strategies and production planning.
Led by Emir Bilal Özkan, the session examined data-driven media planning and the fundamentals of programmatic advertising. Students learned about targeting, automation, and campaign optimization through practical industry examples.
Guest speaker Ece Su Ağdaş discussed AI-supported social media advertising processes. Students explored how AI tools are used for content optimization and audience analysis to improve campaign efficiency.
