In this certified training led by Melis Eryiğit Samir, students explored AI-driven applications in advertising. Topics included AI-based targeting, content creation tools, and data analysis methods used in contemporary campaign processes.
Featuring Poltio Founder & CEO Ahmet Tosun, the session focused on interactive content formats and guided selling strategies. Participants explored how personalized digital experiences enhance brand communication and customer engagement.
Technology writer Umut Metin addressed how brands adapt to technological change. The session focused on digital transformation, innovative marketing strategies, and maintaining strong brand positioning in a rapidly evolving digital environment.
Guest speaker Burcu Alver from Açık Holding discussed the strategic importance of sustainability communication for brands. Students learned about sustainability-focused campaign planning, stakeholder communication, and corporate reputation management through real-world examples.
With guests from the Talk To Web team, the event focused on digital marketing, user experience design, and front-end development. Students gained practical insights into career paths and interdisciplinary collaboration in digital projects after graduation.
In this in-class session featuring Prof. Dr. Aybike Serttaş, creative processes in advertising copywriting were discussed. Students explored scriptwriting, language selection, and adapting creative texts for different media platforms.
Guest speaker Savaş Ceneviz, a member of the Brand Council, discussed the fundamentals of marketing. Through case studies, students explored audience analysis, brand positioning, and consumer behavior, gaining a solid foundation in core marketing principles.
Featuring Creative Directors Yılmaz Erman Anıt and Emre Lafçı from Tribal Worldwide/Istanbul, the session explored the agency ecosystem and creative processes. Participants examined the stages of advertising campaigns, from idea generation to presentation, through real case examples.
With the participation of TEM Sports Marketing Director Çağatay Durgun, the event focused on strategic approaches to sports marketing and athlete communication. Students explored brand value creation in the sports industry through practical examples and communication strategies.
Led by Assoc. Prof. Dr. Serdar Kuzey Yıldız, the workshops examined social media platforms from a holistic perspective. Students engaged in theoretical and practical studies on brand management, audience analysis, and content strategies, gaining essential skills for effective digital communication.