As part of the “Talks on Advertising” series organized by the IAU Advertising Workshop, Aposto founder Umutcan Savcı discussed the future of digital media, entrepreneurship, the importance of gaining experience, and evolving news consumption habits..
With Aykut İbrişim as guest speaker, the session focused on podcast production and AI-assisted audio creation techniques. Participants learned about planning, producing, and publishing audio-based content.
Organized in collaboration with the Departments of Advertising and Psychology, the event addressed mental health and depression. Supported by the “Thinking Man Sculpture Exhibition,” the program aimed to raise social awareness through interdisciplinary dialogue
In this talk, Strategy Works Chief Strategist İsmail Seval addressed the fundamentals of brand strategy, focusing on brand essence, target audience, corporate value, and long-term brand building through practical examples.
Featuring Deniz Yavuz and İrem Aydoğan from TBWA\Istanbul, the event focused on effective brand management in agencies, client relations, and the role of brand representatives, offering insights into agency structures and career paths.
In this talk, Bhouse Co-Founder Ali Aslan discussed the use of artificial intelligence in digital marketing, popular AI-based tools, and the opportunities and challenges AI presents for future marketing professions.
Guest speaker Emir Bilal Özkan, Digital Marketing Director at Walther Kranz, shared insights on SEO strategies, search engine optimization, and performance-driven digital advertising practices.
Led by Canva Creator and Canva Turkey Ambassador Zeki Okur, the workshop focused on effective Canva usage and practical techniques for creating engaging social media content.
In the event moderated by Assoc. Prof. Dr. Gonca Yıldırım Öge, Yiğit Ayvazoğlu, Founder and Creative Director of CampFire Istanbul, met with students. The session offered valuable insights into the structure, workflow, and professional practices of advertising agencies.
In this event, Campfire Creative Director Yiğit Ayvazoğlu explained the entire process of producing a TV commercial, from concept development to broadcast, supported by real-world examples.