In this talk, Strategy Works Chief Strategist İsmail Seval addressed the fundamentals of brand strategy, focusing on brand essence, target audience, corporate value, and long-term brand building through practical examples.
On 12 March 2024, a Photography Training was conducted within the scope of the Bilgelik Okulu Project by Hatice Öksüz, Research Assistant in our program, and Hasan Yıldırım, a fourth-year student of the program. The training focused on basic photography…
The workshop titled “The Relationship Between Public Relations and Journalism in Türkiye: Problems and Solutions,” hosted by Istanbul Aydın University and bringing together the leading names of the sector, took place on Thursday, March 7, 2024.
Hosted by Istanbul Aydın University, the workshop titled “The Relationship Between Public Relations and Journalism in Turkey: Problems and Solutions” brought together leading figures from the sector on Thursday, March 7, 2024, between 09:30 and 16:00. Organized in cooperation with…
A class representatives meeting was held under the moderation of Assoc. Prof. Dr. Nur Emine Koç, Head of the Department of New Media and Communication. Students’ academic processes, course-related feedback, demands, and departmental suggestions were discussed. The meeting aimed to…
Featuring Deniz Yavuz and İrem Aydoğan from TBWA\Istanbul, the event focused on effective brand management in agencies, client relations, and the role of brand representatives, offering insights into agency structures and career paths.
In this talk, Bhouse Co-Founder Ali Aslan discussed the use of artificial intelligence in digital marketing, popular AI-based tools, and the opportunities and challenges AI presents for future marketing professions.
The Istanbul Aydın University Faculty of Communication Alumni Gathering was held with the participation of our esteemed alumni, academicians, and students. On behalf of the Radio, Television, and Cinema Department, Kanal D Main News Editor-in-Chief Furkan Çekem attended the event.
The Istanbul Aydın University Faculty of Communication Alumni Gathering Event was held yesterday. The event, where the opening speech was delivered by Faculty of Communication Vice Dean Assoc. Prof. Dr. Veli Boztepe, took place with the participation of our alumni…
As part of the Faculty of Communication’s Alumni Meeting event, department alumnus Rabia Gültaş met with students. Sharing her professional experiences, she provided valuable advice on sector dynamics, career planning, and key considerations in professional life. Students benefited from alumni…
