As part of the “Talks on Advertising” series organized by the Istanbul Aydın University Advertising Workshop, the event titled “Prompt Dynamics: The Era of Artificial Intelligence in Financial Communication” was held. The event was moderated by Lect. Melis Samir from the Department of Advertising, with Cihan Sarı, Board Member of the Artificial Intelligence and Technology […]

On Thursday, 4 December, the event titled “The Attention Battle in the Age of Noise,” moderated by Lect. Cem Arıdağ, featured Aykut İbrişim, Co-Founder of Poddict and Kodluyoruz. The session addressed attention economy dynamics and content strategies in the digital age.

The third workshop conducted by Asst. Prof. Dr. İlkay Burak Taşkıran was held with the participation of Asst. Prof. Dr. Cem Gülcan and Res. Asst. Ayşenur Çelimli. At the end of the session, second-year student Emine Yağmur Akçiçek was appointed as the social media and content team coordinator.

On Monday, 1 December, an event moderated by Assoc. Prof. Dr. Gonca Yıldırım Öge brought together students with Yılmaz Erman Anıt, Co-Founder and Creative Director of DifferentGuys. The session focused on advertising production processes and the current and future role of artificial intelligence in advertising.

Asst. Prof. Dr. Semih Ellialtı from the Department of Advertising conducted the Basic Editing Workshop for the IAU Advertising Workshop YouTube team in two sessions held on 4 and 24 November. Through hands-on practices, students enhanced their editing skills effectively.

On Wednesday, 22 October, a Copywriting Workshop led by Asst. Prof. Dr. Cem Gülcan and a Social Media Content Creation Workshop conducted by Asst. Prof. Dr. İlkay Burak Taşkıran were held at the Advertising Workshop. Participants actively engaged in creative processes through hands-on practices in both fields.